Rural women are one of the most marginalized and impoverished groups in the world. Women farm on communal lands or work as day laborers on larger plantations. Girls in rural areas get married at an young age, become housewives and remain home. Thus restricted, rural women have a hard time starting any kind of income generation business.

ICA supports more than 55 NGOs in India which provide help to rural women to make a change in their lives, making them financially secure by helping them start businesses. Some of them have learned to make garments, sew petticoats, start kitchen gardens, packetize masalas, make environmental-friendly sanitary pads.

BNGVN (Bhagini Nivedita Gramin Vigyan Niketan) started Mirch Masala, sewing and quilt-making movements, ABSSS (Akhil Bharatiya Samaj Sewa Sansthan) helped women start kitchen gardens, and Project Potential lifted the lives of many young rural women by enabling education and fostering leadership.